I moved into public relations eight years ago after spending six years working on the other side of the fence as a journalist. This experience continues to shape my attitude to public relations today – I always ensure that every piece of information that we send to journalists is up to scratch and meets their individual requirements. I know at first hand how annoying it is to receive poorly-written or irrelevant press releases and approaches!

I first concentrated on the design industry for four years with both a B2C and B2B focus and this gave me a real taste of broader business issues. At Flagship I initially worked across a range of companies including the launch of the CBI initiative, Enterprise Insight, BAA and also launching a renewable wind energy company, Windforce, onto the UK and European markets. I have also conducted corporate campaigns for Hillarys Group and Trinity House.

I am personally fascinated by the people element in organisations and the impact that it has on a company’s culture, productivity and innovation. This passion has led to a focus on this sector at Flagship and I have worked with human resource consultants, benefit providers, recruitment agencies, employment law specialists and management consultants. With my design experience I’ve worked closely in the workplace sector where the ‘people’ element plays an enormous part in a successful workplace environment.

My passion for people is mirrored in my relationships with clients and journalists. I believe in an open and honest relationship where trusted advice is both given and taken. This extends to my team where we work in partnership to deliver campaigns that have a positive impact on our clients’ growth and reputation.