Sophy Norris
…Creativity Junction
Sophy is Flagship’s go-to consumer PR expert. A self-confessed social media junkie and active Tweeter, Sophy is always at first with the news and insight on consumer trends and consumer communications issues. Sophy applies this knowledge to creative and strategic communications campaigns for clients across a broad spectrum. She is also Director of Flagship’s South West PR operation, based in Exeter.
Sophy has worked for major brands like the Disney Channel and American Airlines, travel technology companies and numerous tourism destinations and heritage / lifestyle organisations..
- Education: B.A. (Hons) English (Manchester University); M.A. English (Vanderbilt University)
- Hobbies: playing in the ‘outdoor playground’ outside her front door in Devon with family and friends
- Favourite book: Roots by Alex Hailey
- Favourite film: Star Wars, Terms of Endearment, Year of Living Dangerously, The Godfather: Part II, Toy Story 3
- Favourite TV: X Factor, reality TV, cooking programmes
- Proudest moment: Starting Flagship’s travel and leisure PR division and opening the South West PR office
- Favourite media coup: Getting a client on R4’s Woman’s Hour, which resulted in an immediate boost to the client’s business.
Pressure Chamber
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5 tips for making the most of (or surviving) an industry conference
Last week I had the pleasure of visiting Abu Dhabi to attend the Institute of Travel and Tourism annual conference. It was my first visit to the Emirate and apart from being overwhelmed by the heat, I was struck by the sheer scale of the development of the area. Abu Dhabi is less high rise
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Likes don’t save lives… or do they?
Likes don’t save lives. At least, that’s the message emanating loud and clear from Unicef’s latest online campaign, which castigates the ‘slacktivists’ who aren’t as generous with their money as they are with clicking the ‘Like’ button on Facebook pages. The campaign even includes a rather moving video featuring a ten year-old orphan who directly
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Why we should support paywalls
Working in PR, we are very aware that the world of newspapers, both online and in print, is changing. In a constant battle to remain at the forefront of breaking news and information, newspapers have had to offer their content online in competition with traditional broadcast media and the ever-evolving world of social media and
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The beauty of Twitter
Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasing
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Brand spanking novelty: shining through a hectic crowd
PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s A
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