Sophy Norris
…Creativity Junction
Sophy is Flagship’s go-to consumer PR expert. A self-confessed social media junkie and active Tweeter, Sophy is always at first with the news and insight on consumer trends and consumer communications issues. Sophy applies this knowledge to creative and strategic communications campaigns for clients across a broad spectrum. She is also Director of Flagship’s South West PR operation, based in Exeter.
Sophy has worked for major brands like the Disney Channel and American Airlines, travel technology companies and numerous tourism destinations and heritage / lifestyle organisations..
- Education: B.A. (Hons) English (Manchester University); M.A. English (Vanderbilt University)
- Hobbies: playing in the ‘outdoor playground’ outside her front door in Devon with family and friends
- Favourite book: Roots by Alex Hailey
- Favourite film: Star Wars, Terms of Endearment, Year of Living Dangerously, The Godfather: Part II, Toy Story 3
- Favourite TV: X Factor, reality TV, cooking programmes
- Proudest moment: Starting Flagship’s travel and leisure PR division and opening the South West PR office
- Favourite media coup: Getting a client on R4’s Woman’s Hour, which resulted in an immediate boost to the client’s business.
Pressure Chamber
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Guest post: The Last Laugh: Women and Work
I work for a company (Flagship’s US partner, Peppercom) that is known as much for its hard work as it is for its hard play. From Kangoo lessons at work to relentless e-mail banter to jovial pranks (not sure if co-founder Ed Moed, who was photo shopped onto David Beckham’s underwear ad, would call his
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Should we be forced to hire British?
Imagine! You are at the race course, the pressure is on, the horses are in the ring and the ground is in top form. Now it is up to you. Based on all the information you have – performance, track record, appearance, training and attitude – you have to choose which one you think will
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Snap to it with Instagram
Suddenly, everyone’s a photographer. Retro inspired shots of door handles and street scenes litter my twitter, and Facebook’s just a mélange of sepia snaps. Instagram fever is sweeping the nation, as users take and share photos with their smart phone, using filters to add vintage effects. Originally exclusive to iPhone users, the Android app launched
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#craphashtags
Only three years ago the hash sign suffered a meagre existence. Its purpose unknown to the upcoming generations, hash’s humble façade was seen only as part of an emoticon or on a sheet of music. And then came Twitter. Twitter did for the hash sign what Charlie Sheen did for addiction. Hash (in the tag,
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Conversation – a dying art?
Recently I have been prompted to reflect on the meaning of ‘conversation’ in this digital world, when everyone seems glued to their smart phones and tablets. An example is a recent ‘conversation’ (yes, we did converse face-to-face) with my daughter where I asked if she had spoken to a friend; she responded saying yes, they
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