Sophy is Flagship’s go-to consumer PR expert. A self-confessed social media junkie and active Tweeter, Sophy is always at first with the news and insight on consumer trends and consumer communications issues. Sophy applies this knowledge to creative and strategic communications campaigns for clients across a broad spectrum. She is also Director of Flagship’s South West PR operation, based in Exeter.
Sophy has worked for major brands like the Disney Channel and American Airlines, travel technology companies and numerous tourism destinations and heritage / lifestyle organisations..
- Education: B.A. (Hons) English (Manchester University); M.A. English (Vanderbilt University)
- Hobbies: playing in the ‘outdoor playground’ outside her front door in Devon with family and friends
- Favourite book: Roots by Alex Hailey
- Favourite film: Star Wars, Terms of Endearment, Year of Living Dangerously, The Godfather: Part II, Toy Story 3
- Favourite TV: X Factor, reality TV, cooking programmes
- Proudest moment: Starting Flagship’s travel and leisure PR division and opening the South West PR office
- Favourite media coup: Getting a client on R4’s Woman’s Hour, which resulted in an immediate boost to the client’s business.
What is the state of communications for the cruise industry in 2013 | Infographic
As the cruise industry continues to show strong growth year-on-year, we recognise that it is now even more important for individual cruise lines to be heard. This infographic shows just how noisy the market has become, and why the effectiveness of communications is paramount to a line’s success. From 2002 to 2012 demand for cruisingRead more >
The Brilliance of Integrated Communications, Bravo John Lewis!
Bravo John Lewis! This quintessentially British store with its traditional ‘are you being served’ approach has conquered the airwaves again. Its now much anticipated Christmas ad The Bear and the Hare pulls on the heartstrings, brings a tear to the adult eye, and festive excitement to the child’s world. The strategy of its marketing directorRead more >
We need financial education not Wonga bashing
Wonga, the controversial payday lender, has just screened its ‘premiere’ of 12 Portraits, a short film about a dozen of its customers. In a brave move, it went the whole hog with a massive publicity campaign in an attempt to set the record straight. Did it work? The jury is out on this one IRead more >
The consultancy quandary – profit v customer service
We don’t have to travel too far today to hear that successful businesses are customer-centric, indeed putting clients at the heart of our business is a central value at Flagship and part of our mission statement. The fact that we have long term relationships with many clients, some over 15 years, speaks volumes to ourRead more >
How brands can get better at Twitter
It’s time to put a face behind your name Branded social media is often a tough cookie to crack. Companies can have oodles of personality but when it comes to their outward presence, this can get lost behind the blank avatar of a Twitter handle. While a company may indeed be exciting, dynamic, and interesting…Read more >