Lewis Shields
… A renaissance man for the digital generation
Lewis is immersed in all aspects of digital public relations and social media, and is an expert at integrating them with traditional communications. As well as speaking regularly at industry events, he contributes regularly to a variety of blogs and publications discussing his two key areas of expertise: content as a driver for successful digital PR campaigns, and the importance of using behavioral psychology and models of persuasion in community building.
Having launched Flagship Digital, Lewis works on a wide variety of B2B and B2C digital accounts in a mixture of roles, from developing and implementing digital strategies to hosting training sessions, and incubating clients as they develop their digital presence.
- Education: Social Anthropology M.A. (Hons), University of St Andrews. Chartered Institute of Marketing Diploma in Hospitality and Tourism Marketing
- Hobbies: Art, culture, digital media, travel, finding great coffee, good food, fine wine and all things nautical
- Favourite book: The Famished Road by Ben Okri, The Diving Bell and the Butterfly by Jean-Dominique Bauby and Alain de Botton’s The Art of Travel
- Favourite media: Mashable, Jaunted, Geekologie, Gizmodo, Monocle, the Economist’s Intelligent Life, GQ, Wired, How to Spend it and Heat Radio
- Favourite films: Titanic, Virgin Suicides, Jurassic Park, Beetlejuice, Death Becomes Her and Overboard
- Favourite TV: Mad Men, QI and Glee
- Biggest media coup: Being featured in the Guardian’s Lost in Showbiz blog, following a rather creative release promoting tasseled ear plugs for celebrity pig owners
- Proudest work moment: Winning ‘Best Strategic PR Campaign’ at the 2011 Travel Marketing awards for his work with Pitchup.com and project managing this music video for Docklands Light Railway:
Pressure Chamber
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Guest post: The Last Laugh: Women and Work
I work for a company (Flagship’s US partner, Peppercom) that is known as much for its hard work as it is for its hard play. From Kangoo lessons at work to relentless e-mail banter to jovial pranks (not sure if co-founder Ed Moed, who was photo shopped onto David Beckham’s underwear ad, would call his
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Should we be forced to hire British?
Imagine! You are at the race course, the pressure is on, the horses are in the ring and the ground is in top form. Now it is up to you. Based on all the information you have – performance, track record, appearance, training and attitude – you have to choose which one you think will
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Snap to it with Instagram
Suddenly, everyone’s a photographer. Retro inspired shots of door handles and street scenes litter my twitter, and Facebook’s just a mélange of sepia snaps. Instagram fever is sweeping the nation, as users take and share photos with their smart phone, using filters to add vintage effects. Originally exclusive to iPhone users, the Android app launched
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#craphashtags
Only three years ago the hash sign suffered a meagre existence. Its purpose unknown to the upcoming generations, hash’s humble façade was seen only as part of an emoticon or on a sheet of music. And then came Twitter. Twitter did for the hash sign what Charlie Sheen did for addiction. Hash (in the tag,
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Conversation – a dying art?
Recently I have been prompted to reflect on the meaning of ‘conversation’ in this digital world, when everyone seems glued to their smart phones and tablets. An example is a recent ‘conversation’ (yes, we did converse face-to-face) with my daughter where I asked if she had spoken to a friend; she responded saying yes, they
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