…That is quite logical captain
Jackie excels in issue management PR, problem solving and making a real difference to clients’ bottom line performance. Whether it’s corporate work or crisis PR, consumer or B2B public relations, Jackie’s planning skills, her tenacity and her enthusiasm combine to ensure the best results for her clients.
Jackie’s client experience spans many sectors, from digital public relations and travel PR to workplace and brand communications. She has worked for household names, entrepreneurs, trade organisations and public sector bodies.
- Education: BA (Hons) History (University of Exeter)
- Hobbies: Gardening, rugby, supporting London Wasps, and exercise, including climbing Mount Kilimanjaro and other tough peaks
- Favourite book: The Lord of the Rings, Jude the Obscure, Northanger Abbey
- Favourite film: Butch Cassidy and the Sundance Kid, The Lord of the Rings, Cabaret and Moulin Rouge
- Favourite Media: BBC R4 Today Programme, The Archers, CSI Miami and sport on TV
- Proudest moment: Successfully opening a malaria net factory in Tanzania
- Best media Coup: Taking Channel Four presenter Jon Snow out to Tanzania for anti-malaria campaign
5 tips for making the most of (or surviving) an industry conference
Last week I had the pleasure of visiting Abu Dhabi to attend the Institute of Travel and Tourism annual conference. It was my first visit to the Emirate and apart from being overwhelmed by the heat, I was struck by the sheer scale of the development of the area. Abu Dhabi is less high riseRead more >
Likes don’t save lives… or do they?
Likes don’t save lives. At least, that’s the message emanating loud and clear from Unicef’s latest online campaign, which castigates the ‘slacktivists’ who aren’t as generous with their money as they are with clicking the ‘Like’ button on Facebook pages. The campaign even includes a rather moving video featuring a ten year-old orphan who directlyRead more >
Why we should support paywalls
Working in PR, we are very aware that the world of newspapers, both online and in print, is changing. In a constant battle to remain at the forefront of breaking news and information, newspapers have had to offer their content online in competition with traditional broadcast media and the ever-evolving world of social media andRead more >
The beauty of Twitter
Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasingRead more >
Brand spanking novelty: shining through a hectic crowd
PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s ARead more >