News from Flagship to combat the January blues23rd January 2012
How did you get through Blue Monday? Or should that be both Blue Mondays? That’s the problem with pseudoscience (harsh? Check out The Guardian on this): first, you’ve got to devise an absurd “formula” for ‘the most depressing day of the year and then agree the day. This year the UK media went for Monday, January the 16th, but maybe some of you managed to suppress your depression until the alternative Blue Monday – well, according to Wikipedia – the 23rd.
But here at Flagship we’re made of sterner stuff. We’ve thumbed our nose at the alternative Blue Mondays and banished all the doom and gloom.
But first, some of our own good news, because we have been pretty busy since our last newsletter. What is making Flagship a Happy Ship at the start of 2012?
• The deepening relationship with our US strategic partner Peppercom. From international visits, shared clients and joint ventures, this pan-Atlantic match continues to blossom. We are particularly looking forward to Seven Cody’s comedy workshops as detailed below.
• We have been shortlisted for a host of awards, always nice to see our good work recognised. More on this below, but we are currently crossing fingers for a ‘Golden Hedgehog’ (yes really).
• A clutch of new clients were added to our portfolio in the last few weeks including a host of new digital projects for our growing Flagship Digital team, spearheaded by Lewis Shields (who has just spent a week with Peppercom in New York collaborating with their digital team): a family friendly hotel on Devon’s Jurassic Coast called the The Bulstone Hotel and one of London’s leading livery companies; The Worshipful Company of Furniture Makers. Some truly exciting campaigns ahead, which we look forward to sharing with you.
• This month we climbed the Social Media mountain and came down safely this week – as we posted our best ever blog! A testament to the power of humour, Senior Account Executive Tish Redbond tapped a tongue in cheek response to a blog whizzing its way round the net by journo Tom Chambers on “how to date a journalist” called “how to date a PR”. It has had nearly 6000 hits, been picked up by several other blogs, travelled around the world and was sent back to us from Australia, Italy and South America this week! It continues to be the subject of healthy debates. So if you are after some pithy, funny, apposite copy – which gets results – look no further.