How do you unlock the entrepreneur within?

Entrepreneurialism doesn’t always have to be linked to starting and growing a business: it can flourish in any commercial environment.  That’s why head-hunters are always being asked by large, established businesses to find people with entrepreneurial skills.

And we’re helping corporates to promote their entrepreneurial credentials.  We’re encouraging their staff to become ‘expert witnesses’ and to be bolder in their thinking and how they express themselves.  This could involve the production of heavyweight ‘White Papers’ highlighting insight on a particular issue or lively ‘opinion’ pieces.  Entrepreneurial thought leadership can also be demonstrated via round table discussions, speeches or revelatory research.

In short, entrepreneurialism is the lifeblood of all commercial operations.  Businesses that sanitise their communications will have little impact.  This will make it harder to attract and retain top talent and this, in turn, will thwart innovation and commercial success.

If you were asked to name an entrepreneur you’d probably mention someone like Sir Philip Green, Sir Richard Branson or Sir Alan Sugar:  self-starters who, through a combination of creativity, unshakeable self-belief and hard graft, have launched and developed a string of successful businesses.

Given their flamboyance, it’s easy to regard the above as examples of a separate breed; exotic and colourful creatures in a monochrome business world.  But, in reality, their beginnings were far less ‘noisy’ and no different from those of other entrepreneurs; they had to find backers for their ideas and ways to promote their products.  Put simply, they needed to be visible.

Visibility is fundamental to business success, but it needs to be sustained over a long period.  And visibility needs variety:  Businesses should be looking to use a number of complementary tools to reach their audiences.

As well as helping our corporate clients with their entrepreneurial credentials we have worked with enterprising start-ups launching new products, building brands and creating an online presence.  We passionately believe in the entrepreneurial spirit and ongoing innovation so we’ve recently launched – in tandem with marketing specialists Redfront – the ‘Communications Studio’.

The Communications Studio is a subscription-based PR and communications ‘club’ designed specifically to support the promotional needs of entrepreneurs, start-ups and SMEs.  Subscribers are able to choose from a selection of affordable PR and marketing packages, which can help them to target key audiences, generate news business leads and raise their profile via exposure in ‘traditional’ and new media.

If you’re interested in more information on the Communications Studio or would like to find out how we can help to promote the entrepreneurial spirit within your organisation please contact me.