The Joy of Print
24th March 2011It’s the PR equivalent of a performer seeing their name in lights – getting print coverage. I know this is fact having just seen a piece of coverage I secured it today’s FT. We all value online massively, but getting a client’s name in print is extremely satisfying and the monthly Flagship race for the ‘press cutting of the month’ award proves it.
The newspaper is a very powerful medium and some clients place more value on coverage when it is there to see in ink. While I don’t believe that’s entirely right as sometimes online is the most effective way to reach out to certain audiences, I have to say there is an undeniable buzz that comes from having achieved print coverage. Maybe it’s because once it’s been printed and is there in black and white for the world to see there’s something about it which says ‘fact’.
I still enjoy the process of getting a great piece of print coverage and showing it off to everyone, sticking it up in the office, lovingly adding it to a coverage book and admiring it like an old family photo. Now that is the joy of print.
