A survival guide for attending shows

Shows, Conferences, Expos, Events. Whatever you chose to call them, the success or failure of your attendance can hinge on some forward planning and following some simple steps in advance.

Whether you are going to support a client, network, speak or even hustle for new business you need to map out your strategy before you even get to the show. It’s all about survival of the fittest out there and here are my top Do’s and Dont’s to make sure you emerge not only unscathed, but King (or Queen) of the Jungle.

DO schedule as much in advance as you can and put it into a planner.  Check out which talks you might like to attend, set up meetings in advance – and remember to write down meeting points, room and stand numbers and any relevant phone numbers.

DON’T, however, plan so much that you have no free time.  One of the joys of big events is the impromptu side of life - over schedule and you will surely miss out.

DO remember to check out the “after show” events where you can. Increasingly (and in an increasingly socially networked age) a lot of great talk, learning and networking happen later on.  Do a bit of digging around and make sure you sign up to events where you can.

DON’T be shy or afraid to join in, introduce yourself to new faces (it is amazing how many people are in the same boat), ask questions and make sure you get yourself known (so another ‘DON’T’ is DON’T forget your business cards or your Poken)

DO (do do do do do) remember to wear comfortable shoes (a  lot of walking), warm (and cool) clothing for inside and outside meetings  and any beautification products you might need to survive what might be a very long day.  You don’t want to be introducing important person A to important person B looking like you have been pulled through proverbial hedge backwards

DON’T forget your client – if you are there to represent them! Have you got press packs in the office? Do they want to meet journalists, if so, is the stand appropriate?  Offer to stand in their place for a while so they can take a break?  Introduce them to your contacts – make them feel included.  A show is a GREAT place to get to know clients (and their teams) better so DO make the most of it.

I look forward to seeing you soon – I will be the one in flat shoes, freshly applied lipstick, introducing important journalist A to vital client B at an after show event! Ciao for now!