Case Studies
This selection of case studies showcases our strengths in corporate, B2B and consumer PR.
Pressure Chamber
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Blame storming- is it getting worse?
This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that
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Guest post: Take a good look at your Google Analytics before you decide to invest in SEO
The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion
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What to do if you hit the Jackpot
In recent weeks there have been two substantial EuroMillions wins in the UK. Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the
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Midsized agencies – way to go!!
A couple of weeks ago London’s Evening Standard ran an article saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and
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Is the media simply collecting tokens?
Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so
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Jackie Murphy
…That is quite logical captain
Jackie excels in issue management PR, problem solving and making a real difference to clients’ bottom line performance. Whether it’s corporate work or crisis PR,…
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Diana Soltmann
…Strategy Queen
Diana specialises in corporate and financial services PR, crisis PR and workplace communications. Her strength lies in the quality of her strategic thinking; her ability to ensure the…
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Sophy Norris
…Creativity Junction
Sophy is Flagship’s go-to consumer PR expert. A self-confessed social media junkie and active Tweeter, Sophy is always at first with the news and insight on consumer…
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Rebecca Dunstan
… The calm in the storm
Rebecca is Flagship’s new business expert and is constantly looking for new and exciting clients. She has a background in B2B public relations…
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Sarah Milward
…There is nothing she can’t fix
With an ability to get straight to heart of the matter and see through the chaos, Sarah is Flagship’s ‘Chief Engineer’. She has a wealth…
