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| About
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Additional
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 Flagship
initially conducted an internal perception
audit and highlighted the immediate
need to improve our communication both
internally and externally. We'd previously
had magazines and newsletters but they
were disjointed and formal in their
approach.
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| Head of Marketing, Trinity House |
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BACK |
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What
do people say about us? |
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Before you
can change opinions about your company, you need
to ensure that you understand what those opinions
are. You may think you know how people see you but
there is often a big gap between perception and
reality. Whether the audiences in question are your
employees, your clients, the media or your stakeholders,
we are skilled in conducting in-depth communication
audits to get to the root of any issues.
Our experience means that we are able to ask the
right questions and are sensitive to the 'whinge'
factor (negative issues which are common to all
audits). We will draft the questionnaires, conduct
all interviews, produce detailed analysis of the
results and provide you with a final report, recommending
your next steps. |
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