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 The
campaign was conducted exclusively
through the implementation of
our public relations programme
and is an example of how a company’s
image can be transformed through
targeted communications, without
the aid of any other marketing
activity.
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| BAA plc |
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Our communications skills can be applied
to any arena, helping organisations
to influence, promote and inspire. We
pride ourselves on our ability to act
as ‘translators’ for technological
companies, helping those in specialist
areas such as engineering and telecoms
to refine complicated issues into comprehensible
messages.
In the healthcare market, we have proven
our ability to deal with highly emotive
subjects and tailor messages positively
and sensitively. Our experience also
encompasses broadcasting, where we launched
four of the most prominent satellite
channels, as well as a London-dedicated
radio station. Whatever the subject
matter, we understand how to make information
evocative and digestible, appealing
to the identified target audience, and
also, critically, to the journalist. |
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