VisitWiltshire appoints Flagship Consulting
20 June 12: Following a five-way pitch, VisitWiltshire has appointed Flagship Consulting as the PR agency to lead press and media activity, and raise the profile of Wiltshire as a tourist destination.
The Flagship team, headed up by Sophy Norris, director Flagship Consulting South West, will manage a comprehensive campaign for VisitWiltshire that will focus on promoting Wiltshire as a year round destination for visitors, making the most of the exciting events taking place throughout this great British year for tourism.
VisitWiltshire was established as a private sector membership organisation in August 2011 and is the official Tourist Board for Wiltshire. Representing over 450 members from across the industry it is responsible for raising awareness of the destination and generating additional visits and spend.
Wiltshire’s Visitor Economy currently generates an estimated £1billion and supports over 21,000 jobs.
Sophy Norris, Flagship Consulting, commented: “This is a really exciting project – there is so much to see and do in Wiltshire. Central to our campaign is positioning Wiltshire as a county worth stopping for – we want visitors to take the time to explore Wiltshire’s beautiful scenery and rich history. Through the creation of rich content, affiliations with third parties, special offers and competitions, the campaign will create compelling traditional media stories and drive social media conversations.”
David Andrews, chief executive VisitWiltshire, said: “Flagship stood out because the team was so obviously passionate about the area, could prove it knows how to reach our target market and has a strong track record of promoting domestic tourism clients. The team’s extensive knowledge of the travel industry and evolving traditional and digital PR techniques means they really understand our business and how we can benefit from strategic PR.”
ENDS
For further information please contact Kiren Pooni on 020 7886 8442 or email kiren.pooni@flagshipconsulting.co.uk
Editor’s Notes:
Flagship Consulting is an award-winning corporate and brand public relations consultancy with expertise in areas including media relations, crisis management, social media, reputation building and event management.
With a proven track record of helping organisations of all sizes achieve their communications goals, Flagship prides itself on delivering creative campaigns that drive results and get people talking.
Established in 1999, Flagship has a 15-strong team of PR professionals based in London’s West End and a sister office at Flagship South West’s base in Exeter.
To find out more visit www.flagshipconsulting.co.uk.
