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Social media legal ‘Hot 100’ announced

04 August

Research published today by Flagship Consulting indicates that many of the UK’s long-established legal firms (the ‘Hot 100’) are failing to exploit marketing opportunities available through social media, unlike more recent entrants to the legal market.

Flagship’s alternative ‘Hot 100’  based on measurement of a law firm’s social media clout (audience, reach, influence and engagement) – identifies Quality Solicitors as having the most influential online presence.  And High Street Lawyer, another recently established legal ‘network’, is in the top 25.  By contrast, Clifford Chance, ranked number 1 in the Hot 100, is only 32 in the social rankings.

But it’s not all a case of “could do better”.  National firm Cobbetts (ranked 60 in the traditional Hot 100) is number 2 in the social media rankings.  It appears that the firm is well placed to capitalise on the brave new world of the Legal Services Act.

Diana Soltmann, Flagship Consulting’s CEO, commented: “It is important that law firms wake up to the impact of digital media and the opportunities it offers to engage with colleagues, clients and, crucially, potential clients. New entrants to the legal market are building a brand and voice in the market which will resonate.

“Firms looking for external investment will need to look at their online presence and engage with consumers. Investors like to invest in brands which have a loyal community both on and offline, as it gives them the edge in a marketplace. “It will be interesting to see if these new legal brands dominate the traditional ‘Hot 100’ in the future.”

Flagship Consulting’s Hot 100 Social List 2011

 

Rank Firm
1 Quality Solicitors
2 Cobbetts
3 Allen & Overy
4 Eversheds
5 Olswang
6 Taylor Wessing
7 Burness
8 Pannone
9 CMS Cameron McKenna
10 Blake Lapthorn
11 Thring Townsend Lee & Pembertons
12 Maclay Murray & Spens
13 Irwin Mitchell
14 McGrigors
15 Ashfords
16 Norton Rose
17 Mishcon de Reya
18 Shoosmiths
19 Lewis Silkin
20 Berwin Leighton Paisner
21 High Street Lawyer
22 LG
23 Lovells
24 Reynolds Porter Chamberlain
25 DLA Piper
26 Pinsent Masons
27 Linklaters
28 Mills & Reeve
29 Withers
30 Walker Morris
31 Dundas & Wilson
32 Russell Jones & Walker
33 Clifford Chance
34 Shepherd & Wedderburn
35 Burges Salmon
36 SJ Berwin
37 Fladgate
38 Addleshaw Goddard
39 Weightmans
40 Ince & Co
41 Denton Wilde Sapte
42 Hill Dickinson
43 Osborne Clarke
44 Dickson Minto
45 Brabners Chaffe Street
46 Thomas Eggar
47 Ward Hadaway
48 Gordons
49 Manches
50 Holman Fenwick Willan
51 Freshfields Bruckhaus Deringer
52 Ashurst
53 Trowers & Hamlins
54 Sacker & Partners
55 Kingsley Napley
56 Charles Russell
57 Martineau
58 Optima Legal
59 Halliwells
60 Freeth Cartwright
61 Nabarro
62 Travers Smith
63 DWF
64 TLT Solicitors
65 Clarke Willmott
66 Dickinson Dees
67 Slaughter and May
68 Herbert Smith
69 Beachcroft
70 Speechly Bircham
71 HBJ Gateley Wareing
72 DMH Stallard
73 Davies Arnold Cooper
74 Macfarlanes
75 Russell-Cooke
76 Simmons & Simmons
77 Bird & Bird
78 Clyde & Co
79 Hammonds
80 Wragge & Co
81 Field Fisher Waterhouse
82 Stephenson Harwood
83 Kennedys
84 Barlow Lyde & Gilbert
85 Watson Farley & Williams
86 Berrymans Lace Mawer
87 Bond Pearce
88 Farrer & Co
89 Bevan Brittan
90 Howard Kennedy
91 Morgan Cole
92 Brodies
93 Keoghs
94 Browne Jacobson
95 Bircham Dyson Bell
96 Hugh James
97 Capsticks
98 Bristows
99 Forsters
100 Penningtons

 

-ends-

For further information, please contact:

Lewis Shields              020 7886 8449            lewis.shields@flagshipconsulting.co.uk

Sarah Catterick           020 7886 8452            sarah.catterick@flagshipconsulting.co.uk 

Notes to Editors

Flagship Consulting (www.flagshipconsulting.com) is a public relations consultancy specialising in devising communications programmes for professional firms.  It has worked for a number of UK and international law firms.

The research was conducted by Flagship Consulting using two established social influence tracking tools – Klout and PeerIndex.  Both calculate social influence using algorithms that rank individual twitter accounts based on a range of criteria including reach, amplification and engagement.

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