Social media legal ‘Hot 100’ announced
Research published today by Flagship Consulting indicates that many of the UK’s long-established legal firms (the ‘Hot 100’) are failing to exploit marketing opportunities available through social media, unlike more recent entrants to the legal market.
Flagship’s alternative ‘Hot 100’ based on measurement of a law firm’s social media clout (audience, reach, influence and engagement) – identifies Quality Solicitors as having the most influential online presence. And High Street Lawyer, another recently established legal ‘network’, is in the top 25. By contrast, Clifford Chance, ranked number 1 in the Hot 100, is only 32 in the social rankings.
But it’s not all a case of “could do better”. National firm Cobbetts (ranked 60 in the traditional Hot 100) is number 2 in the social media rankings. It appears that the firm is well placed to capitalise on the brave new world of the Legal Services Act.
Diana Soltmann, Flagship Consulting’s CEO, commented: “It is important that law firms wake up to the impact of digital media and the opportunities it offers to engage with colleagues, clients and, crucially, potential clients. New entrants to the legal market are building a brand and voice in the market which will resonate.
“Firms looking for external investment will need to look at their online presence and engage with consumers. Investors like to invest in brands which have a loyal community both on and offline, as it gives them the edge in a marketplace. “It will be interesting to see if these new legal brands dominate the traditional ‘Hot 100’ in the future.”
|Flagship Consulting’s Hot 100 Social List 2011|
|3||Allen & Overy|
|9||CMS Cameron McKenna|
|11||Thring Townsend Lee & Pembertons|
|12||Maclay Murray & Spens|
|17||Mishcon de Reya|
|20||Berwin Leighton Paisner|
|21||High Street Lawyer|
|24||Reynolds Porter Chamberlain|
|28||Mills & Reeve|
|31||Dundas & Wilson|
|32||Russell Jones & Walker|
|34||Shepherd & Wedderburn|
|40||Ince & Co|
|41||Denton Wilde Sapte|
|45||Brabners Chaffe Street|
|50||Holman Fenwick Willan|
|51||Freshfields Bruckhaus Deringer|
|53||Trowers & Hamlins|
|54||Sacker & Partners|
|67||Slaughter and May|
|71||HBJ Gateley Wareing|
|73||Davies Arnold Cooper|
|76||Simmons & Simmons|
|77||Bird & Bird|
|78||Clyde & Co|
|80||Wragge & Co|
|81||Field Fisher Waterhouse|
|84||Barlow Lyde & Gilbert|
|85||Watson Farley & Williams|
|86||Berrymans Lace Mawer|
|88||Farrer & Co|
|95||Bircham Dyson Bell|
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Notes to Editors
Flagship Consulting (www.flagshipconsulting.com) is a public relations consultancy specialising in devising communications programmes for professional firms. It has worked for a number of UK and international law firms.
The research was conducted by Flagship Consulting using two established social influence tracking tools – Klout and PeerIndex. Both calculate social influence using algorithms that rank individual twitter accounts based on a range of criteria including reach, amplification and engagement.