Flagship Consulting Shortlisted for PRCA Award
22 September 2011
Flagship Consulting has been shortlisted for a prestigious PRCA Award for its work on the English Language Day ‘Location Lingo’ campaign.
The campaign is shortlisted for the coveted Media Relations Award and was focused around helping the client, education charity The English Project, to encourage the UK public to actively participate in English Language Day by submitting their favourite examples of ‘Location Lingo’ (local place name nicknames).
One of the main aims was for PR to drive more submissions to The English Project’s website than when the campaign first ran in 2009.
The results achieved by Flagship included; securing almost 90 pieces of national and regional print coverage; BBC and local radio features including Radio 4’s ‘Today’ programme and Radio 5 ‘Drive’; plus online coverage across lifestyle and cultural websites.
The campaign received just under 3,000 submissions from the public – 25% more than achieved for 2009’s ‘English Language Day’.
Sophy Norris, regional director at Flagship Consulting’s South West office, led the campaign and says: “The Location Lingo campaign was a very enjoyable one to work on so to be shortlisted for our efforts in such a highly competitive category is great.
“It was thanks to a combination of identifying good angles, working the press desks yet keeping the story fresh and relevant that we reached over 30 radio stations with the campaign. The real-time analysis of data as submissions were made ensured new story angles and enabled debate. The key to the campaign’s success was the regional roll out of the story and the supporting social media campaign which made everything very interactive and easy for the public to get involved.”
Evelyn Thurlby, Trustee, The English Project said: “Flagship played a key role in promoting English Language Day. We secured a very good mix of print and radio coverage, which encouraged the public to respond: we’ve never had so many submissions.”
Ends
For more information about Flagship Consulting please visit www.flagshipconsulting.co.uk or contact Kiren Pooni
Kiren Pooni 0207 886 8442 kiren.pooni@flagshipconsulting.co.uk
Editor’s Notes:
Flagship Consulting is an award-winning corporate and brand public relations consultancy with expertise in areas including media relations, crisis management, social media, reputation building and event management.
With a proven track record of helping organisations of all sizes achieve their communications goals, Flagship prides itself on delivering creative campaigns that drive results and get people talking.
Established in 1999, Flagship has a 15-strong team of PR professionals based in London’s West End and a sister office at Flagship South West’s base in Exeter.
To find out more visit www.flagshipconsulting.co.uk.
