I came into PR with a background in sales and marketing and, after twenty-five years in consultancy, have accrued wide experience in the business-to-business arena, from IT and telecoms, travel, recruitment and people issues through to construction and the office environment.

My particular skills lie in the fields of issue management, trade organisations and helping companies promote themselves to other organisations, often through third parties. In more recent years I have specialised in two sectors and work closely with my colleagues in the travel & leisure and people & the workplace markets; as well as managing clients who face sensitive issues such as combating malaria or embarking upon internal change programmes.

My travel experience is wide-ranging, including Devon Tourism, Eurotunnel and Accor (Novotel, Ibis, Formule1). I have worked with the timeshare industry for eighteen years (!) and have advised trade bodies, exchange companies and developers on how to handle the many reputation challenges they have faced.

Within the people and the workplace arena, my clients have spanned recruitment, reward and ‘return to work’ programmes as well as assessment and human capital management consultancies. As one of my first jobs before joining the consultancy world was with an office furniture company, I have long retained my links with this market and, as well as promoting names such as President Office Furniture, Samas and Herman Miller, I was one of the team that worked with Reed Exhibitions to launch the show, Workplace. Other workplace and building clients have included Leiths, ISS, Kimberly-Clark Professional, BAA and Franklin & Andrews.

Phrases my colleagues tire of hearing from me are ‘focus’, ‘magic dust’ and ‘clear-thinking’ – all of which I hope to bring to my clients’ programmes.