The interactivity of social media has spawned a marketing revolution. 85% of the UK is now online and 64% of users have their own profile on a social networking site. Brands can now hear from consumers in real time and, where appropriate, respond immediately to their enquiries. Engaging with the public through social media should be a central part of any company’s digital public relations strategy.
Flagship Digital is immersed in social media. We make it our mission to know the options available to best deliver your message, whether it’s through song on LastFm, a business presentation on Slideshare or a branded Facebook fan page.
We can offer you social media training so that you can successfully manage your online presence and help you to understand the best ways in which to engage with your customers and get your message across using social media sites. We can work with you to set up your company’s social media accounts, create your online personas and manage your social media activity.
Facebook accounts for 20% of all time spent online on the UK and Facebook pages are increasingly becoming stand alone communication tools that can host all the content of a website and spread social messages. Using Facebook as part of a digital public relations strategy can boost your company’s online profile and help to develop brand loyalty amongst your customers.
From content management to developing competitions and incentives, Flagship Digital has the skills to create social media campaigns that build brand advocates and reinforce brand reputation in the digital world.
Microblogging
Twitter may be dominating social media, but micro-blogging can take many forms. Creating communicative and personal Twitter feeds is an excellent way in which to interact with a wide network of individuals in order to encourage discussion and brand interactions. Flagship Digital can create and implement a micro-blogging strategy as part of your digital public relations programme and make sure that you’re in touch with key audiences.
If you’re new to micro-blogging, our social media training sessions will help you to understand how it works, how to create a persona for your brand and how to engage with other micro-bloggers so that you can gain more followers and promote your organisation to a wider audience.
Geo-location marketing
Millions of consumers have gone mobile, using geo-location social networking tools such as FourSquare and Facebook Places, to tell their social network where they are. Harnessing the power of these individuals lies in rewarding their visit and recognising that they have taken the time to broadcast their location.
From arranging loyalty rewards, to targeting and engaging with key influencers to advocate further loyalty, Flagship Digital can help your brand to maximise brand loyalty.
If you’re looking to position yourself as an industry opinion former or engage with potential talent, LinkedIn is the perfect platform. Using online discussion groups and forums, Linkedin offers excellent opportunities to demonstrate your brand’s experience and opinions, and engage with industry peers.
LinkedIn offers a fast route to decision-makers, giving you and your brand the influence to guide online discussions on best practice or create a voice for change. Flagship Digital is expert in listening to these conversations and hijacking the issues that matter in order to create online content that gets you noticed.
YouTube
Online video content has the power to bring your messages to life and demonstrate visually what you’re trying to communicate. Whether it’s an interview, animation or guide, digestible information makes for easy viewing and can be spread effectively to key influencers and websites. If you’re planning a digital public relations programme, video content should form a key part of it.
As consumer technology becomes more mobile, we can watch videos virtually anywhere. Devices such as smartphones and the iPad mean that we can access video-sharing websites on the train, on the beach or whilst answering emails at work. Flagship Digital has expertise in creating engaging videos that will reinforce your key messages and capture your audiences’ imaginations, enabling you to take advantage of mobile technology developments.
Blogging
Research shows that businesses with blogs generate 67% more online leads than those without. Creating a company blog as part of your digital public relations strategy can help you to keep customers up to date with news and create a buzz about your brand. You can also use company blog posts to promote specific products or services and include clear calls to action for your readers.
We work with companies to create and develop strong blog content that will be talked about, such as challenging opinion pieces, inspirational guides and easy to watch videos, to help to bring brands to life.
