Every sector, brand and media forum has a group of influential thought leaders and ‘evangelists’. This is especially true online, and it is our job to find ways in which to connect with them through clever communications initiatives. Communicating with leading bloggers and other key online influencers is an important element of any digital PR strategy. Their online audiences are often extremely loyal and trust their opinions, so positive publicity from them could be extremely beneficial to your organisation.
It’s important to approach bloggers in the right way and establishing relationships with them can be a time-consuming process. That’s where Flagship comes in. We work with a wide range of bloggers across all industries to ensure that we have strong relationships with people who can influence others about our clients’ brands.