Blogger outreach – influencing influencers

Every sector, brand and media forum has a group of influential thought leaders and ‘evangelists’. This is especially true online, and it is our job to find ways in which to connect with them through clever communications initiatives. Communicating with leading bloggers and other key online influencers is an important element of any digital PR strategy. Their online audiences are often extremely loyal and trust their opinions, so positive publicity from them could be extremely beneficial to your organisation.

It’s important to approach bloggers in the right way and establishing relationships with them can be a time-consuming process. That’s where Flagship comes in. We work with a wide range of bloggers across all industries to ensure that we have strong relationships with people who can influence others about our clients’ brands.

  • Facebook
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • Reddit
  • StumbleUpon
  • Tumblr
  • email

Pressure Chamber

  • 5 tips for making the most of (or surviving) an industry conference

    Last week I had the pleasure of visiting Abu Dhabi to attend the Institute of Travel and Tourism annual conference.  It was my first visit to the Emirate and apart from being overwhelmed by the heat, I was struck by the sheer scale of the development of the area. Abu Dhabi is less high rise

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  • Likes don’t save lives… or do they?

    Likes don’t save lives. At least, that’s the message emanating loud and clear from Unicef’s latest online campaign, which castigates the ‘slacktivists’ who aren’t as generous with their money as they are with clicking the ‘Like’ button on Facebook pages.  The campaign even includes a rather moving video featuring a ten year-old orphan who directly

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  • Why we should support paywalls

    Working in PR, we are very aware that the world of newspapers, both online and in print, is changing. In a constant battle to remain at the forefront of breaking news and information, newspapers have had to offer their content online in competition with traditional broadcast media and the ever-evolving world of social media and

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  • The beauty of Twitter

    Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasing

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  • Brand spanking novelty: shining through a hectic crowd

    PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s A

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