Blogger outreach – influencing influencers

Every sector, brand and media forum has a group of influential thought leaders and ‘evangelists’. This is especially true online, and it is our job to find ways in which to connect with them through clever communications initiatives. Communicating with leading bloggers and other key online influencers is an important element of any digital PR strategy. Their online audiences are often extremely loyal and trust their opinions, so positive publicity from them could be extremely beneficial to your organisation.

It’s important to approach bloggers in the right way and establishing relationships with them can be a time-consuming process. That’s where Flagship comes in. We work with a wide range of bloggers across all industries to ensure that we have strong relationships with people who can influence others about our clients’ brands.

  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Twitter
  • Google Bookmarks
  • email
  • LinkedIn
  • Reddit
  • Tumblr

Pressure Chamber

  • Blame storming- is it getting worse?

    This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that

    Read more >

  • Guest post: Take a good look at your Google Analytics before you decide to invest in SEO

    The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion

    Read more >

  • What to do if you hit the Jackpot

    In recent weeks there have been two substantial EuroMillions wins in the UK.  Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the

    Read more >

  • Midsized agencies – way to go!!

    A couple of weeks ago London’s Evening Standard ran an article  saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and

    Read more >

  • Is the media simply collecting tokens?

    Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so

    Read more >

© Copyright 2010 Flagship Consulting
Web site design and developed by Rokk Media

Flagship Consulting Limited is registered in England and Wales Registered No: 02036764, Registered Office: 105 St Peter's Street, St Albans, Herts AL1 3EJ VAT No: 630 0536 84