The press release isn’t dead, but it has certainly evolved. We do things a bit differently at Flagship, creating digital media relations campaigns and online press releases that get journalists interested.
We work with global newswires to increase the reach of your messages. Publishing press releases online works in two ways: it spreads your news quickly to a wide audience, and it helps with SEO, so that your company is easier to find online.
Last week I had the pleasure of visiting Abu Dhabi to attend the Institute of Travel and Tourism annual conference. It was my first visit to the Emirate and apart from being overwhelmed by the heat, I was struck by the sheer scale of the development of the area. Abu Dhabi is less high rise
Read more >Likes don’t save lives. At least, that’s the message emanating loud and clear from Unicef’s latest online campaign, which castigates the ‘slacktivists’ who aren’t as generous with their money as they are with clicking the ‘Like’ button on Facebook pages. The campaign even includes a rather moving video featuring a ten year-old orphan who directly
Read more >Working in PR, we are very aware that the world of newspapers, both online and in print, is changing. In a constant battle to remain at the forefront of breaking news and information, newspapers have had to offer their content online in competition with traditional broadcast media and the ever-evolving world of social media and
Read more >Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasing
Read more >PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s A
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