Word-of-mouth PR campaigns

Even today, in the world of mass media and fast-moving technology, word-of mouth PR (or WOM)is still a major part of successful public relations strategies. A clever PR stunt or creative event will create chatter that can change or reinforce perceptions of your brand. Grabbing people’s attention with an innovative event can also help to drive online, print and broadcast media coverage, getting your message across to even more people.

Word-of-mouth PR campaigns are all about firing people’s imaginations – and we’re masters at coming up with the right image, event, affiliation or viral to get people talking.

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Pressure Chamber

  • 5 tips for making the most of (or surviving) an industry conference

    Last week I had the pleasure of visiting Abu Dhabi to attend the Institute of Travel and Tourism annual conference.  It was my first visit to the Emirate and apart from being overwhelmed by the heat, I was struck by the sheer scale of the development of the area. Abu Dhabi is less high rise

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  • Likes don’t save lives… or do they?

    Likes don’t save lives. At least, that’s the message emanating loud and clear from Unicef’s latest online campaign, which castigates the ‘slacktivists’ who aren’t as generous with their money as they are with clicking the ‘Like’ button on Facebook pages.  The campaign even includes a rather moving video featuring a ten year-old orphan who directly

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  • Why we should support paywalls

    Working in PR, we are very aware that the world of newspapers, both online and in print, is changing. In a constant battle to remain at the forefront of breaking news and information, newspapers have had to offer their content online in competition with traditional broadcast media and the ever-evolving world of social media and

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  • The beauty of Twitter

    Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasing

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  • Brand spanking novelty: shining through a hectic crowd

    PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s A

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