Good communication is dependent on creating and maintaining credibility and visibility. All businesses, whatever their size, need these two things to get the attention of existing and potential customers.
That’s fine for large organisations with large in-house marketing and PR teams, but it’s a lot more difficult for smaller enterprises. Few of them have the time or expertise to undertake a structured communications programme and they’re usually operating on very tight budgets.
That’s why we’ve developed – in tandem with marketing specialists Redfront - ‘The Communications Studio’, a subscription-based PR and communications ‘club’ created specifically to support the promotional needs and objectives of start-ups, small businesses and entrepreneurs.
We’ve structured the packages so that companies and entrepreneurs can choose the services they most need. Subscribers to the Communications Studio are able to choose from a selection of affordable PR and marketing packages designed to help them target key audiences, generate new business leads and raise their profile in ‘traditional’ and new media. And all members will also be able to purchase a range of add-on services, including: copywriting (for press releases, articles, speeches, etc.), crisis and media training.
The club aspect is deliberate: aside from selecting a Silver, Gold or Platinum package of support services, all Communications Studio members will be part of a LinkedIn community, with access to a range of benefits including:
- ‘How to’ guides – PR, Social Media, Branding, Direct Marketing
- Quarterly Group Training – including crisis management and SEO
- Annual networking event
- Bi-monthly newsletter
For more information on the services provided in each package and costs please request a brochure by emailing firstname.lastname@example.org