Local and even hyper-local content – especially if presented via social media – is often the key to successful PR communications. People’s loyalty towards their region and social networking groups, and their desire for the ability to have relevant online information streamed to their desktops cannot be underestimated on a regional basis, where agendas can change just miles apart.
Many of our communications programmes involve a bespoke regional PR element and the results speak for themselves. For example, our recent media public relations campaign for The English Project – as well as securing national print and broadcast media coverage – involved 28 separate interviews for BBC local stations and tailored features in regional newspapers. And our recent South West-specific PR work for Enterprise UK resulted in more regional coverage being gained in the South West for the client than was gained in any other region in the UK.