Contrary to popular belief, media training isn’t about spin or obfuscation; it’s simply a means of helping you to deliver a series of ‘messages’ clearly and succinctly, whether you are talking to print or broadcast media journalists. Our media training sessions are designed to help you to do just that.
Most broadcast media interviews last only a few minutes, with the interviewee only having three or four sentences in which to make their case. It’s therefore vital to make sure that you can get your message across clearly in a limited timeframe. However, extended briefings with print journalists can also present pitfalls: more interview time doesn’t necessarily result in greater clarity in the resulting editorial, so you need to make sure that you stay on message and don’t get side-tracked in order to successfully promote your organisation.
Media training addresses these types of issues, helping you to become confident when talking to journalists and enabling you to make the most of the opportunities to promote your brand when they arise.
We carry out half or full-day media training sessions involving ‘to camera’ interviews, which enable clients to practise handling questions and delivering key messages. These sessions could involve general education in handling media interviews – the dos and don’ts – or focus on a specific communications objective.