Media training

Contrary to popular belief, media training isn’t about spin or obfuscation; it’s simply a means of helping you to deliver a series of ‘messages’ clearly and succinctly, whether you are talking to print or broadcast media journalists. Our media training sessions are designed to help you to do just that.

Most broadcast media interviews last only a few minutes, with the interviewee only having three or four sentences in which to make their case. It’s therefore vital to make sure that you can get your message across clearly in a limited timeframe. However, extended briefings with print journalists can also present pitfalls: more interview time doesn’t necessarily result in greater clarity in the resulting editorial, so you need to make sure that you stay on message and don’t get side-tracked in order to successfully promote your organisation.

Media training addresses these types of issues, helping you to become confident when talking to journalists and enabling you to make the most of the opportunities to promote your brand when they arise.

We carry out half or full-day media training sessions involving ‘to camera’ interviews, which enable clients to practise handling questions and delivering key messages. These sessions could involve general education in handling media interviews – the dos and don’ts – or focus on a specific communications objective.

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Pressure Chamber

  • Blame storming- is it getting worse?

    This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that

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  • Guest post: Take a good look at your Google Analytics before you decide to invest in SEO

    The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion

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  • What to do if you hit the Jackpot

    In recent weeks there have been two substantial EuroMillions wins in the UK.  Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the

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  • Midsized agencies – way to go!!

    A couple of weeks ago London’s Evening Standard ran an article  saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and

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  • Is the media simply collecting tokens?

    Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so

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