Media relations

Media coverage is the lifeblood of any communications programme. Between us, we have nearly 200 years’ experience of media relations and we love it: there’s nothing better then seeing a client’s name or commentary in the press or online, or getting them onto broadcast media.

We’re a competitive lot at Flagship and our monthly ‘Coverage Award’ for the most outstanding piece of media coverage is fiercely fought over.

Whether you are looking for coverage in national newspapers and magazines, trade publications, news websites, or on the radio or television, we can help you. And, as we also have a regional office, we have expertise in gaining coverage in all forms of regional media.

Successful Flagship media relations campaigns have included gaining 152 pieces of media coverage for the Joint Information Systems Committee’s Digitisation Programme and gaining more media coverage in the South West for Enterprise UK than the client had ever gained before.

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Pressure Chamber

  • Blame storming- is it getting worse?

    This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that

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  • Guest post: Take a good look at your Google Analytics before you decide to invest in SEO

    The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion

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  • What to do if you hit the Jackpot

    In recent weeks there have been two substantial EuroMillions wins in the UK.  Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the

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  • Midsized agencies – way to go!!

    A couple of weeks ago London’s Evening Standard ran an article  saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and

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  • Is the media simply collecting tokens?

    Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so

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