Communications Spotlight

There’s no point in spending money on communications if you don’t know what you’re going to say. Our Communications Spotlight service is designed to help companies to think clearly and logically about how to define their proposition in the best possible way through effective PR campaigns.

This is something we recommend to any organisation, whether it is planning to launch a major initiative, product or service, refine its positioning or appeal to a new audience. Our expert PR teams will organise a half or full-day session with our senior people and, if appropriate, your clients, to explore and agree communications goals, messages and a tone to suit your company. From this, we’ll produce a ‘hymn sheet’ that will underpin your organisation’s communications programme.

Using our Communications Spotlight service will help you to ensure that your public relations strategy is clear, focused and consistent, portrays your brand in the right way and can be easily communicated to everybody within your organisation.

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Pressure Chamber

  • Blame storming- is it getting worse?

    This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that

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  • Guest post: Take a good look at your Google Analytics before you decide to invest in SEO

    The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion

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  • What to do if you hit the Jackpot

    In recent weeks there have been two substantial EuroMillions wins in the UK.  Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the

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  • Midsized agencies – way to go!!

    A couple of weeks ago London’s Evening Standard ran an article  saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and

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  • Is the media simply collecting tokens?

    Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so

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