Media and Technology Public Relations

Media, whether new or traditional, and technology underpin how we work and live. Continuous development and a competitive landscape mean it is essential to keep your key audiences updated about the ways in which new technologies can benefit them.

Flagship runs multi-channel consumer technology PR and business to business technology PR campaigns to educate the market about the benefits of new technology, highlight emerging technology and launch new products and services.

Clear and concise communications

We specialise in making what’s ‘techie’ easily understandable: whether we’re promoting a new broadcast or website capability, launching a new gadget or service, running IT awards or creating debate around the latest business thinking and cost-saving solutions in the technology industry.

Our consultants have worked on consumer technology PR campaigns for games consoles, laptops, PC games and mobile phones, as well as campaigns for B2B technology products and services, including supercomputing, web hosting, network management and data security.

And we have worked for some of the biggest brands in the business.
Our current and past technology public relations clients include QVC, JISC, Opodo, Worldspan, Nexans and Commscope.

Client examples include:

  • QVC,
  • JISC,
  • Opodo,
  • Worldspan,
  • Nexans and Commscope
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Twitter
  • Google Bookmarks
  • email
  • LinkedIn
  • Reddit
  • Tumblr

Pressure Chamber

  • Blame storming- is it getting worse?

    This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that

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  • Guest post: Take a good look at your Google Analytics before you decide to invest in SEO

    The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion

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  • What to do if you hit the Jackpot

    In recent weeks there have been two substantial EuroMillions wins in the UK.  Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the

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  • Midsized agencies – way to go!!

    A couple of weeks ago London’s Evening Standard ran an article  saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and

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  • Is the media simply collecting tokens?

    Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so

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