Lifestyle and Heritage PR

The phrases ‘quality of life’ and ‘work-life balance’ are now common currency. Our surroundings, what we chose to do in our spare time and the social choices that we make are increasingly central to our lives, and this is reflected in increased media coverage.

Understanding potential customers and their interests and values can help brands to increase the effectiveness of their public relations campaigns, and this is particularly important for lifestyle and heritage organisations.

Flagship has a wealth of experience in developing lifestyle and heritage PR strategies, and has managed many highly successful consumer and community public relations campaigns for our clients.

Consumer public relations

Whether handling a book launch, a spa opening, an international event or promoting a major heritage attraction, Flagship Consulting begin_of_the_skype_highlightingend_of_the_skype_highlighting can advise you about the best public relations approach to take in order to reach your target audiences and sustain interest, using a combination of traditional and online consumer PR methods.

In the case of high-profile events, we are skilled project managers and can handle mass coordination of media and opinion former audiences, developing creative ideas to build and sustain ‘buzz’.

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Pressure Chamber

  • Blame storming- is it getting worse?

    This morning, as my Twitter, Facebook and news feeds sprang onto my screens, it was clear that Tesco was in the middle of a media storm. Its advertisement for ‘unpaid’ nightshift workers had seemingly provoked fury and outrage resulting in the social networks working themselves into a frenzy of hostility. What was interesting was that

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  • Guest post: Take a good look at your Google Analytics before you decide to invest in SEO

    The starting point for most businesses embarking on an SEO campaign is (obviously) the desire to drive more visitors. But all too often, businesses focus their attention and resources on building traffic before they have really come to understand what’s happening on their website. In simple terms, you should always look to prioritise on-site conversion

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  • What to do if you hit the Jackpot

    In recent weeks there have been two substantial EuroMillions wins in the UK.  Interestingly, both decided to announce their winning publicly, leading them into the ensuing media storm. And so, we see the same story cropping up in the media – is it wise for winners to come out publicly, or should they keep the

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  • Midsized agencies – way to go!!

    A couple of weeks ago London’s Evening Standard ran an article  saying that tougher times were ahead for PR firms ‘stuck in the middle’. In essence, the newspaper was saying that the only way ahead for PR consultancies was either to be a global conglomerate or a niche player – scale versus supposed agility, and

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  • Is the media simply collecting tokens?

    Recently a former Radio 4 controller called for more ethnic minority representation on flagship programmes ‘Today’ and ‘The Archers’ which came weeks after the decision by Neighbours to move its first Asian family into Ramsay Street. This should be applauded as a proactive step to increase visibility of minority ethnic groups within the media, so

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