The phrases ‘quality of life’ and ‘work-life balance’ are now common currency. Our surroundings, what we chose to do in our spare time and the social choices that we make are increasingly central to our lives, and this is reflected in increased media coverage.

Understanding potential customers and their interests and values can help brands to increase the effectiveness of their public relations campaigns, and this is particularly important for lifestyle and heritage organisations.

Flagship has a wealth of experience in developing culture and heritage PR strategies, and has managed many highly successful consumer and community public relations campaigns for our clients.

Consumer public relations

Whether handling a book launch, a spa opening, an international event or promoting a major heritage attraction, Flagship Consulting can advise you about the best public relations approach to take in order to reach your target audiences and sustain interest, using a combination of traditional and online consumer PR methods.

In the case of high-profile events, we are skilled project managers and can handle mass coordination of media and opinion former audiences, developing creative ideas to build and sustain ‘buzz’.