Business is always about competition, but it could be argued that financial and professional services firms are operating in the most competitive business sectors. Flagship can help your company to get the edge on the competition, thanks to our in-depth experience in public relations for financial services and professional services, including law firm PR.
The economic climate may improve, but the recent financial crisis has prompted what many regard as irrevocable changes in the way in which clients purchase financial and advisory services. It’s important for organisations to understand these changes and communicate this to their clients as part of their public relations strategies.
Cost has always been king, but clients are now even more determined to ensure that their professional advisors deliver value for money.
The key to success is, therefore, through differentiation. It is not enough to offer a level of professional expertise; advisors must be able to demonstrate that their ‘generic’ service offerings are underpinned by sector-specific commercial insight and that their ‘technical’ expertise will deliver tangible business benefits.
Flagship’s communications programmes for financial services and advisory firms start from this premise: the focus is on demonstrating the client’s thought leadership and practical understanding of issues affecting their target markets via their PR communications.
Our current and past financial and professional services public relations clients include actuarial consultants Hymans Robertson, international law firm Morrison Foerster, legal/IP outsourcers CPA Global, Elysian Capital and Close Brothers Private Equity.