People, their behaviour and how they influence each other have always fascinated me. I studied psychology at University and went on to do a postgraduate degree in Human Resources at the LSE. I then spent a year as an industrial relations trainee at Gallaher’s, which introduced me to the world of negotiating, positioning, posturing and spin. So when the opportunity came for me to join the world of PR I jumped at it.

My strengths lie in my passion for results. My clients will say my mantra is ‘Why are we doing this? What’s the call to action?’ In the twenty years that I have been in PR, I have witnessed the power of good PR and incredible effects it can have on brand, reputation and people. When my clients get that first piece of major coverage, their first major award, or envious recognition from their competitors, it is just as exciting for me as it has always been.

My forte is in corporate, financial and internal communications. I have worked with HM Prison Service, Whitbread, KornFerry, Singer & Friedlander, the BBC, The Priory, Trinity House, Higham Group, Mazars and Electrocomponents plc. I am trained in providing facilitation, media and presentation skills and I have recently completed a two-year course in coach mentoring. I head up our crisis management division and have dealt with issues from the high-profile sacking of Derek Lewis, Director General of the Prison Service by then Home Secretary Michael Howard to major redundancy programmes and industrial action and disasters such as riots, bomb threats, fatalities and potential business close-downs.

I am commercially focused and always look for opportunities which will result in direct benefits to my clients’ bottom line. I recognise that my clients are accountable to their boards and stakeholders and I am single-minded about ensuring that our programmes deliver what they have promised. I believe in transparency and real partnerships because that is when the power of PR is unbeatable.