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| About
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Additional
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 Flagship's
communication spotlight was a real eye-opener
for us as it really forced us to focus
on what we wanted to say. As owners
and founders of a business it is sometimes
hard to pull out the golden nuggets
that will sparkle enough to make our
target market find us different and
attractive. Not only did Flagship help
us identify these key differentiators
and messages but they also spoke to
our clients to make sure they agreed,
which was an invaluable exercise in
itself.
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| Managing Director, Attiva |
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BACK |
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What
are we trying to say? |
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| “How
do I know what I think until I hear myself
say it?” Hemingway |
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| There’s no
point in spending money on communications
if you don’t know what you’re
going to say. Our Communications Spotlight
is designed to help companies think logically
and creatively to define their proposition.
This is something we recommend to any company
planning to launch a major PR initiative. Our team
will organise a half or full day session with
your senior people and, if appropriate, your
clients, to explore and agree the main communications
goals and messages. From this, we’ll
produce a communications ‘hymn sheet’
that will underpin your PR programme and provide
a benchmark for future reviews. |
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