We run an integrated PR campaign for Visit Winchester, with our travel PR team using traditional media public relations and social media to promote events, accommodation deals and Winchester’s strong festival scene.
A regular press trip campaign focuses on achieving destination-led features in national and regional press.
Our online voice comes through @King_Alf (former King of Wessex and Twitter’s ‘man about town’) and a growing Facebook campaign, which enables direct interaction with fans of Winchester. This is mixed with Winchester City Council’s own YouTube videos, which showcase the city’s attractions, and its award winning website. To date, our online campaign has been shortlisted for three awards (winning Silver in one).
Within three months of starting the campaign, Flagship had exceeded the previous agency’s coverage value by 60% and delivered a 73:1 ROI on print coverage for 2009.