Sumitomo Chemical Co Ltd
Sumitomo Chemical Co Ltd: Flagship works with Sumitomo Chemical Co. Ltd to raise awareness of its life-saving Olyset® mosquito bed net and the role it plays in combating malaria. Aside from UK and international media public relations, the programme involves event management, behaviour–change communication activities and liaison with government and parliamentary bodies.
Over the past five years, our successes have included: prompting Jon Snow to do a 30-minute Channel 4 programme focusing on Sumitomo’s anti-malaria activities in East Africa; organising the opening of the Olyset bed-net factory in Tanzania (attended by international representatives of governments, world health bodies, NGOs and media); collaboration with the UK’s leading malaria NGOs; getting an Olyset net on the door of Number 10 Downing St; and providing the world’s largest ‘mosquito’ net for Malaria No More’s Ambassadors, David Beckham and Andy Murray, to play tennis over in order to launch the charity and highlight the problem of malaria.
Flagship has managed the sponsorship of events such as a photo-exhibition with The Malaria Consortium and the launch of global health reports to highlight World Malaria Day. More recently, our work has included running an event at The Royal Commonwealth Society to launch Sumitomo’s World Cup PSAs, in which African footballers encouraged people to value and use their malaria net.
