Sumitomo Chemical Co Ltd
Sumitomo Chemical Co Ltd: Flagship has worked with Sumitomo Chemical Co. Ltd for over eight years to raise awareness of its life-saving Olyset® mosquito bed net and the role it plays in combating malaria. Aside from UK and international media public relations, the programme has involved event management, behaviour–change communication activities and liaison with government and parliamentary bodies.
During these years, our successes have included: prompting Jon Snow to do a 30-minute Channel 4 programme focusing on Sumitomo’s anti-malaria activities in East Africa; organising the opening of the Olyset bed-net factory in Tanzania (attended by international representatives of governments, world health bodies, NGOs and media); collaboration with the UK’s leading malaria NGOs; getting an Olyset net on the door of Number 10 Downing St; providing the world’s largest ‘mosquito’ net for Malaria No More’s Ambassadors, David Beckham and Andy Murray, to play tennis over in order to launch the charity and highlight the problem of malaria; and managing the sponsorship of events such as a photo-exhibition with The Malaria Consortium and the launch of global health reports to highlight World Malaria Day.
More recently, Flagship has created a new website for Sumitomo Chemical which reflected a shift in strategy to be more product focused, in particular highlighting its range of vector control products. The website is aimed at a mix of government and international and national health bodies; national malaria control prevention officers; NGOs; academics and corporate buyers.