Case Studies

QVC

A client for the last 16 years, we manage the corporate reputation in the UK for QVC, one of the world’s leading multi-media retailers.

Having launched as a TV channel that many UK media said would never work, QVC is now in the forefront of broadcast and online technological innovation, a leader in its field in customer service initiatives and has a vast product range, with more than 15,000 products in stock at any one time.

Our work covers a broad range of corporate PR, trade PR, CSR, HR PR, crisis management and financial communications, from management profiles through to QVC’s charity initiatives, of which there are many.

Major projects have included PR for the opening of the High-Bay Warehouse (37 metres high and holding 30,000 pallets) through to promoting QVC’s ‘Sport in the Park’ event for disadvantaged young people in Battersea, London. Recently, we have worked on the launch of QVC Beauty, a standalone channel offering round-the-clock programming.

Our media coverage has spanned the Financial Times, Daily Telegraph, Liverpool Daily Echo, Retail Week, Professional Jeweller, Marketing Week, Human Resources and Radio 4’s ‘You and Yours’. Writing award entries have led to QVC being a finalist in the National Business Regional Awards, Retail Week Technology Awards and Retail Bulletin People in Retail Awards

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