Case Studies

Pitchup.com

Flagship was appointed to run an integrated campaign to build brand awareness and increase traffic for camping and caravanning start-up Pitchup.com.

Initially working alongside Pitchup.com and its SEO agency, Flagship built a campaign that included identifying and targeting high influence websites that would encourage links and drive traffic.  This was deemed crucial in the launch stages of Pitchup.com, as the site readied itself to take bookings, a service that wasn’t available until eight months into the campaign.  Brand trust and awareness were vital in supporting the build up to the site’s transactional status.

Flagship created and promoted blog content for the site; dovetailing the current media agenda we ensured copy was timely, relevant and had impact.  We also developed strong media relationships that resulted in quality online articles, again promoting “link juice” and “click thrus”, and facilitated Pitchup.com’s participation in a TimesOnline web seminar on camping and caravanning

As a result of our work:

  • Organic traffic from search engines is the lead traffic source by more than 23%, despite an increase in PPC
  • ‘Pitchup.com’ was the top search term for new visits to the website in 2010, demonstrating brand awareness generated by the PR campaign
  • One well placed article on Yahoo! delivered more than 11,000 hits in one day – an all time peak for the site
  • 5% of new traffic for 2010 came directly through online articles placed by Flagship
  • Organic traffic is now 400% up year to date vs. 2010
  • Pitchup.com won Best Information Website at the Travolution Awards 2010
  • Campaign Shortlisted for Best Strategic PR Campaign at 2011 Travel Marketing Awards to be held in March

Pitchup.com now offers a range of bookable sites, so in the lead up to summer 2011 Flagship’s focus is on building on the site’s reputation to position it as the leading booking engine for camping and caravanning holidays in the UK.

Daniel Yates, managing director, Pitchup.com says “Flagship’s enthusiasm for their work and their clients shows.  The team is flexible, creative and driven, and the application of traditional and digital PR methods has contributed significantly to the growing success of Pitchup.com.”

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