Case Studies

Norwegian Cruise Line

Flagship Consulting has worked with Norwegian Cruise Line since 2003. During that time, NCL’s fleet has grown to 11 ships, including its largest ship, Norwegian Epic.

Flagship’s brief was to showcase Norwegian Epic and its unique facilities, and to demonstrate NCL’s commitment to, and partnership with, the travel trade. In a year where several high profile ship launches were taking place, it was essential to set Epic apart and create a PR event which caused a real buzz around the launch.

Flagship’s travel PR team secured attendance from more than 80 consumer and trade media, resulting in coverage across print, radio, social media and TV. Coverage highlights included features in seven national newspapers, with video content at Times Online and Telegraph TV and strong coverage in trade media. Television features appeared on Reuters and BBC Fast Track, and there was a full week’s worth of coverage on Nickelodeon, which used Epic as the host ship for its flagship presenter’s imaginary summer holiday. Print coverage alone has reached an audience of more than 21 million.

The Epic launch was billed as ‘the most anticipated ship launch of the year’.

  • Facebook
  • Twitter
  • Google Bookmarks
  • LinkedIn
  • Reddit
  • StumbleUpon
  • Tumblr
  • email

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Pressure Chamber

  • The beauty of Twitter

    Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasing

    Read more >

  • Brand spanking novelty: shining through a hectic crowd

    PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s A

    Read more >

  • 5 Ways to spring clean your PR life

    Spring is here (dare I speak too soon!) and it’s time to align with the sunshine and maximise your productivity and creative flair. Inspired by This Little Lady’s blog about spring cleaning your life and ‘gettin’ happy’, I thought I would look at how we can all approach our day-to-day life in PR with the

    Read more >

  • PR mixology

    At our company ‘away’ afternoon a couple of weeks ago, our CEO Diana likened us to the different ammunition that form an army, a platoon, or a brigade, if you will. Everyone has the same career type, but we’re not all cut from the same cloth and it is these differences that make a winning team.

    Read more >

  • The Flagshipometer: what we think is hot, or not, right now

    We had a bit of a discussion the other day on what we at Flagship think is “on trend” or “so yesterday”.  By no means a scientific study, but we are a pretty cosmopolitan lot, wide age range, a few girls, a few boys, some urbanites, some country bumpkins – so as a quick temperature

    Read more >

© Copyright 2013 Flagship Consulting
Web site design and developed by Rokk Media

Flagship Consulting Limited is registered in England and Wales Registered No: 02036764, Registered Office: 105 St Peter's Street, St Albans, Herts AL1 3EJ VAT No: 630 0536 84