Enterprise UK SW
Flagship’s South West office supported the DTI and CBI-backed charity Enterprise UK in promoting activities linked to supporting and encouraging business enterprise. Our remit was to cover South West PR initiatives only, focusing on key events such as ‘Global Entrepreneurship Week’ and ‘Make Your Mark’.
Our role was to maximise the opportunities in the local media, find and promote individuals’ efforts, link events together to ensure better and stronger coverage, and introduce Enterprise UK to ambassadors and future initiatives.
In our first year of working with Enterprise UK, we gained more coverage for the organisation in the South West than it had ever gained before (including pieces on BBC Radio and ITV News, and in all the major newspapers)., Our PR campaign also achieved more coverage for Enterprise UK in the South West than in any other UK region.
Stand out moments include photo shoots at the Eden Project, securing coverage for the ‘Women of the West’ event on ITV West and a double page spread in the Western Morning News.