Pity the poor PR
After months of planning, the launch of that really important gadget has been upstaged by the late arrival of HRH Prince George of Cambridge which filled every page of every newspaper during the week. As a result, there’s one tiny mention on page 22...View Post >
An afternoon of bloody-mindedness
If you were sitting watching the rugby on Sunday afternoon, you must have been stunned into silence as the match unfolded. There was absolutely no doubt that Ireland should have won their match against Scotland. The stats speak for themselves: 71% possession and 77%...View Post >
Pedestrians – a forgotten breed?
I applaud The Times’ cycle campaign as there are obviously far too many accidents involving cyclists and lorries/cars on our busy roads and nightmare junctions. But I do wonder if anyone is going to campaign on behalf of the poor pedestrian? No, not for...View Post >
Newspaper cartoonists – an undervalued aid to surviving that commute?
I laughed out loud when I saw Peter Brookes’ cartoon in The Times yesterday morning – and that’s quite something at 07:30 on a packed Northern Line train. In case you missed it, the cartoon was of Her Majesty The Queen and The Duke...View Post >
Marcus Wareing at The Berkeley
Everyone talks about Marcus Wareing’s custard tart so would it live up to the hype? It certainly did – one of the best puddings I’ve ever eaten and I’ve eaten a lot. I was so excited about it that I couldn’t try the cheese trolley...View Post >
What is the state of communications for the cruise industry in 2013 | Infographic
As the cruise industry continues to show strong growth year-on-year, we recognise that it is now even more important for individual cruise lines to be heard. This infographic shows just how noisy the market has become, and why the effectiveness of communications is paramount to a line’s success. From 2002 to 2012 demand for cruisingRead more >
The Brilliance of Integrated Communications, Bravo John Lewis!
Bravo John Lewis! This quintessentially British store with its traditional ‘are you being served’ approach has conquered the airwaves again. Its now much anticipated Christmas ad The Bear and the Hare pulls on the heartstrings, brings a tear to the adult eye, and festive excitement to the child’s world. The strategy of its marketing directorRead more >
We need financial education not Wonga bashing
Wonga, the controversial payday lender, has just screened its ‘premiere’ of 12 Portraits, a short film about a dozen of its customers. In a brave move, it went the whole hog with a massive publicity campaign in an attempt to set the record straight. Did it work? The jury is out on this one IRead more >
The consultancy quandary – profit v customer service
We don’t have to travel too far today to hear that successful businesses are customer-centric, indeed putting clients at the heart of our business is a central value at Flagship and part of our mission statement. The fact that we have long term relationships with many clients, some over 15 years, speaks volumes to ourRead more >
How brands can get better at Twitter
It’s time to put a face behind your name Branded social media is often a tough cookie to crack. Companies can have oodles of personality but when it comes to their outward presence, this can get lost behind the blank avatar of a Twitter handle. While a company may indeed be exciting, dynamic, and interesting…Read more >