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I work largely with professional firms, corporates and public sector organisations. In broad terms, my role involves helping these organisations on how to communicate effectively - primarily through print and broadcast media - with a number of different audiences: their clients and potential clients; business intermediaries; their staff and potential recruits.
The majority of my clients are involved in providing 'technical' expertise and, consequently, much of my work centres on highlighting their skills and insight in appropriate sector media. But my primary objective is to present them as accessible business commentators - experts who can speak directly to informed but lay general business audiences.
Current and past clients law firms S J Berwin, Morrison & Foerster; pensions consultants/actuaries Hymans Robertson; business psychologists Kaisen; executive coaches Praesta Partners; Close Brothers Private Equity; Singer & Friedlander. |