Our Approach

As corporate and brand communication specialists, we deliver measurable, inspiring and award-winning campaigns. We are bold and brave, but never lose sight of the fundamental objective – the need to add value and deliver genuine ROI for our clients.

Our campaigns are about persuading your target audiences to engage more positively with your business and your brand.  The process starts with a rigorous examination of your current profile and your communication objectives.   We ask: what do you need to achieve for your business?

From this understanding, we help you identify and articulate key messages that will drive your communication.  Then, drawing on our portfolio of PR, brand, digital and design expertise, we create campaigns that bring your communication to life.

Because we are a fully integrated agency, we provide everything you need to capture your audiences with powerful storytelling, striking visuals and engaging interactive tools.  Whoever you need to reach, we deliver compelling communication solutions that build relationships with your audiences.

But however we structure your campaign, the focus is always on results.  Just ask our clients: they will tell you that Flagship delivers.

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Pressure Chamber

  • The beauty of Twitter

    Twitter has long played a part in our PR campaigns for clients, but today I spotted two stories about Twitter showing how imbedded this social media channel now is in our news reporting. The first story related to Maryam Nawaz Sharif, the daughter of the new Pakistani Prime Minister, who has been credited with increasing

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  • Brand spanking novelty: shining through a hectic crowd

    PR has for years been linked to branding – often for our involvement in building a brand’s credibility or even just protecting it. Now, as agencies (including that of yours truly) begin to offer more integrated communications packages, brand is at the absolute forefront of our minds. Watching a brilliant adaption of Mark Haddon’s A

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  • 5 Ways to spring clean your PR life

    Spring is here (dare I speak too soon!) and it’s time to align with the sunshine and maximise your productivity and creative flair. Inspired by This Little Lady’s blog about spring cleaning your life and ‘gettin’ happy’, I thought I would look at how we can all approach our day-to-day life in PR with the

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  • PR mixology

    At our company ‘away’ afternoon a couple of weeks ago, our CEO Diana likened us to the different ammunition that form an army, a platoon, or a brigade, if you will. Everyone has the same career type, but we’re not all cut from the same cloth and it is these differences that make a winning team.

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  • The Flagshipometer: what we think is hot, or not, right now

    We had a bit of a discussion the other day on what we at Flagship think is “on trend” or “so yesterday”.  By no means a scientific study, but we are a pretty cosmopolitan lot, wide age range, a few girls, a few boys, some urbanites, some country bumpkins – so as a quick temperature

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