From the Directors
What do the captains of our ship have to say about the media landscape of today? Always challenging, they want to get us all thinking a little bit differently
Heading for World Malaria Day – April 25th – advocacy at work
28th February 2011For the past decade the global community has been working hard to reach near zero malaria deaths and to achieve the Millennium Development Goals by 2015. Each year a focus is placed on malaria on World Malaria Day, this year being marked on 25th...
View Post >Persuasive conversations – how do you change behaviour?
Our job revolves around communication and a good communicator knows it is often more important to listen than to talk. This applies to every conversation we have, whether it is face to face, on the phone or online. We need to find out what...
View Post >Ab Fab PR
17th February 2011Flagship was recently invited by the PRCA to participate in a PR Master Class to share our experience working on the DLR campaign that was short-listed for a PRCA Consumer Award. Our campaign, based on our ‘Discover London’s Real’ theme, focused on our Lunchtime...
View Post >Why are women so bad at promoting themselves?
16th February 2011I often run media training workshops for women entrepreneurs and business women. I am always amazed and in awe of the talent and ability of the women I meet. Their ideas, their drive and passion are second to none. They have passion, energy and...
View Post >“I dreamed a dream”
15th February 2011Last week I attended an event on diversity organised by the Corporate Research Forum. It discussed current research and thinking about the issue and presented a number of case studies from corporate bodies who had made a commitment to embrace and encourage a more...
View Post >DIY PR? It’s a risky business…
So what’s wrong with DIY PR…well nothing really. If you have worked out what you want to say, how you want to say it and who you want to say it to then it is a great way to promote your company and services....
View Post >‘The Corporate’s Speech’
3rd February 2011Why is it that the majority of business people have a problem with getting people to understand what they are saying? Colin Firth’s brilliant portrayal of the stammering King George VI shows how difficult it can be to just to speak. Whilst King George...
View Post >How to make a product sexy, steamy and wet
I love the new Volvo V60 ad because it has added a sense of fun into the slightly po-faced approach of executive cars. This tongue in cheek approach is brilliant and makes the ad memorable and also make the Volvo appear younger, cooler and...
View Post >
